One of the biggest things I see in the bath and body
community is “branding”. Branding to
me is an individual look. We all look to
Lush Cosmetics as an Idol of sorts. They
are a huge company with a fantastic following.
I have personally never tried their products but I hear some of them are
pretty amazing.
Lush has been around a while and the general population
knows who and what they are. How? Because of their “branding”. Lush uses a killer font, has fantastic
displays and are above all, a company we all strive to be as popular as.
When we as business owners are starting out or simply trying
to update our look, we look to those who are popular at the time. We want to keep up with the times so to
speak. Why? Well because we want to be able to compete
with our competitors. Is Lush a
competitor? Well not really? Unless you are making millions of dollars you
are not in competition with Lush so why would you want your display to look
like them?
Finding your own look is important not only to you but to
your customers as well. Do you really
want your business known as a copycat to Lush?
No way. You want your customers
to know your products as yours. If your
products are a duplication of Lush then honestly what does that say about your
creativity? It says you are only as
good as your ability to steal from larger companies. If your look is a duplication of Lush then
what does it say about your company? It
says that you are not above living off the shirt tails of someone elses
creativity and hard work. If you want
respect in the business from both competitors and customers you need to make
your own way. Make your own products. Make your products stand out as your own and
not just another “Lush Duplicate”.
I am not saying duping a recipe is wrong. I am saying that if you are duping a product
and making the labels (font/packaging) similar to Lush or any other company
then you really need to rethink your morals and values. That is just plain wrong in my eyes. I know there will be some who say we all
duplicate every time we make a round bath bomb. Yes, that is in fact the truth. We do it when we make lip balms, lotions,
creams, soap and every other product out there. Someone has already done it. But do we need to duplicate each item to
look extremely similar to someone elses?
NO WE DO NOT!
Why would you want your products to steal from other peoples
hard work? You wouldn’t like it if
someone did it to you. It is NOT
flattery. It is NOT a sign of
admiration. It is NOT a good thing no
matter how you justify it. I don’t care
what you tell yourself to make it right in your head. I would ask how you would feel if someone did
it to you but I already know most of the answers. I wouldn’t care. I would be flattered. No you wouldn’t. You would be angry if you went to a show and
saw someone had duplicated your entire set up including how you packaged your
products. Be honest with yourself. You would not be happy about it.
Please find your own look.
Stop trying to be someone you aren’t.
Be yourself. Make your business
express who you are and your values rather than expressing your ability to copy
people :)
